Muji (無印良品, Mujirushi Ryōhin) is a Japanese retail company founded in 1980. The previous Muji logo did a fantastic job conveying messages to the viewer. The simple design conveys the idea of recycling and the no-frills quality of the products.The goal for the new logo design was to keep it simple but to add an iconic visual element and brighter colors including dark red and tan. The integraties M and U to form an abstract shape of a shopping bag with negative open space at the bottom, showing the infinite space of a bag. It creates an iconic visual for customers to invest more in Muji products.
