Design Subtropic is an annual design festival that is a place for designers to connect and learn from each other. The poster uses a typographic solution with two typefaces and a minimal few colors to create a strong hierarchy. The poster uses the word “DESIGN” cropped off at the margins. This visual technique challenges legibility with the understanding that the brain will form the letters spontaneously to comprehend the word. The vibrant colors show the excitement and engagement of the festival.
